Final year project for my education in Digital Design. We developed a brand from the ground up for a new dental technician company, Kronologerna. The work covered the full brand identity, including naming and tone of voice, logo and visual system, typography and color palette, as well as the design of a responsive website.

The main objective was to create a functional, long-lasting brand system that met the client’s needs, communicated trust and craftsmanship, and could scale as the company grows. Throughout the process, we focused on consistency and usability by defining clear guidelines and building a visual language that would be easy to apply across channels over time.

The final result was a friendly, warm, and professional brand that reflects Kronologerna’s values and makes a typically technical industry feel approachable and human.